Whenever you open some kind of an establishment that is meant to earn a profit for the various customers that you are looking into, the key is to advertise as much as possible. If you don’t know how to properly market your establishment then it might just be a good idea for you to think about learning from people like the Jimmy John Owner, people who have charted new territory and paved the way for newer business owners to learn from them and possibly even mimic their success to a certain extent.
Now, part of what helped Jimmy John’s become so successful is its endorsements, and a big part of the reason why that is the case has to do with the fact that it managed to endorse NASCAR and incorporate its branding into a few events. This helped in a lot of ways. First and foremost it introduced a lot of new people to the concept of a high end sandwich chain that they could sit down and eat at, a chain that managed to create an enormous change within the sandwich shop industry.
However, this benefit is pretty secondary to the main benefit that was received through this smart use of endorsements and branding. The main benefit that was obtained had to do with the fact that Jimmy John’s was now associated with something as exciting as NASCAR. This gives a lot of customers a very specific impression in their heads, an impression that can end up contributing quite a bit to the decisions they make with regards to where they choose to spend their money and what they choose to actually end up spending it on in the first place.